THE CHALLENGE
Fifteen tools zero visibility
The SDR team dialed from softphones, logged calls in spreadsheets and rebuilt reporting by hand every Friday. Managers had no live view of pickup rates, qualification or booked meetings, and reps lost time switching tools between every call.
We designed and shipped a single cockpit: an integrated VOIP dialer with campaigns, contacts, sales scripts and a call journal, backed by live metrics: calls, pickups, qualified leads, meetings and time on line, per rep and per team, day by day.
WHAT WE BUILT
Live dialerClick-to-call VOIP with live status, call outcomes logged in one tap: won, voicemail, callback, refused, busy.
Campaigns & contactsCall lists segmented by campaign, with priorities, quotas and automatic follow-up scheduling.
Scripts & call journalSales scripts surfaced in-call, and a searchable journal of every interaction with its outcome.
Insights & quota trackingPickup rate, qualification rate, meetings booked and plan consumption, live and over the last 7 days.
OUTCOMES
590
CALLS PER WEEK PER REP
A full week of dialing in one cockpit, with zero manual logging left.
22%
PICKUP RATE · +2 PTS
Better calling windows, measured instead of guessed.
+18%
MEETINGS BOOKED
30 meetings a week, up 18% within two months of rollout.