Product Discovery for High‑Stakes Web & Shopify Projects

Our Product Discovery service is built for organizations where digital projects are business‑critical: startups preparing for scale, SMBs and large enterprises undergoing digital transformation, and teams planning serious investments in web platforms or Shopify web design and development. Typical sponsors include CTOs, CIOs, Heads of Engineering, Digital Transformation Officers and ecommerce leaders who need a reliable, structured way to secure scope and architecture before committing major budgets.

You receive a complete, implementation‑ready discovery pack. It typically includes: a clarified problem statement and success metrics, user personas and journeys, key UX flows and information architecture, a cloud‑native technical architecture (AWS, Azure or GCP), a prioritized feature backlog, a delivery roadmap with phases and milestones, and budget ranges or a fixed‑price proposal for the build. For commerce projects, we also outline Shopify website design services, theme and app strategy, and integration points. All documents are vendor‑agnostic and can be reused internally or with other partners.

For most web or Shopify projects, Discovery takes between 2 and 6 weeks, depending on complexity, number of stakeholders and regulatory or compliance constraints. We design the engagement to fit your internal decision‑making pace while keeping a firm, time‑boxed structure so momentum is not lost.

For fixed‑price projects, yes – unless you already have a mature, high‑quality specification and architecture that we validate together. Our refusal to skip or rush Discovery is deliberate: it protects your budget, your deadlines and our ability to guarantee results. For selective staff‑augmentation or when you bring in a Shopify website developer for a limited scope, Discovery may be lighter or shared with your internal product team.

Yes. The Discovery deliverables are yours. While many clients choose Stralya to execute the build because we designed the architecture and roadmap, you are free to use the documentation to brief internal teams or compare external vendors. In fact, a rigorous Discovery is one of the best tools you can have to benchmark a web or Shopify ecommerce development company on more than just price.

Most failing projects suffer from unclear scope, underestimated complexity, and improvised architecture. Our Discovery phase addresses these root causes by forcing clarity early: we challenge assumptions, expose hidden constraints, quantify complexity and design a realistic cloud‑native architecture. For ecommerce, we also uncover risks around integrations, Shopify custom app development, and performance. This allows us to propose credible timelines and budgets, and to spot risks before they become expensive problems.