Product Discovery for High‑Stakes Web Projects in Dubai

Our Product Discovery service is built for organisations where digital projects are business‑critical: startups preparing for scale, SMEs and large enterprises undergoing digital transformation, and governmental or semi‑governmental entities with strategic online platforms. Typical sponsors include CTOs, CIOs, Heads of Engineering and Digital Transformation Officers who need a reliable, structured way to secure scope and architecture before committing major budgets.

You receive a complete, implementation‑ready discovery pack. It typically includes: a clarified problem statement and success metrics, user personas and journeys, key UX flows and information architecture, a cloud‑native technical architecture (AWS, Azure or GCP), a prioritised feature backlog, a delivery roadmap with phases and milestones, and budget ranges or a fixed‑price proposal for the build. All documents are vendor‑agnostic and can be reused internally or with other partners.

For most web projects, Discovery takes between 2 and 6 weeks, depending on complexity, number of stakeholders and regulatory constraints. In Dubai, where approvals and governance can involve several departments, we design the engagement to fit your internal decision‑making pace while keeping a firm, time‑boxed structure so momentum is not lost.

For fixed‑price projects, yes – unless you already have a mature, high‑quality specification and architecture that we validate together. Our refusal to skip or rush Discovery is deliberate: it protects your budget, your deadlines and our ability to guarantee results. For selective staff augmentation missions, Discovery may be lighter or shared with your internal product team.

Yes. The Discovery deliverables are yours. While many clients choose Stralya to execute the build because we designed the architecture and roadmap, you are free to use the documentation to brief internal teams or compare external vendors. In fact, a rigorous Discovery is one of the best tools you can have to benchmark providers on more than just price.

Most failing projects suffer from unclear scope, underestimated complexity, and improvised architecture. Our Discovery phase addresses these root causes by forcing clarity early: we challenge assumptions, expose hidden constraints, quantify complexity and design a realistic cloud‑native architecture. This allows us to propose credible timelines and budgets, and to spot risks before they become expensive problems.