Services
Information Architecture for High-Stakes Web Projects

Information Architecture for High-Stakes Web Projects in Dubai

Stralya designs information architecture that turns complex requirements into clear, scalable digital structures. From navigation and content models to user journeys and taxonomy, we organise your web ecosystem so every user – and every stakeholder – knows exactly where to go next.

Service Scope

What Is Included in Our Information Architecture Service?

From first content inventory to a fully documented site structure, Stralya provides a complete Information Architecture package tailored to high-stakes digital initiatives in Dubai and across the GCC.

Core Deliverables

Strategic discovery sessions with business, product, and technical stakeholders.

Content inventory and audit of existing websites or applications, where applicable.

User segmentation, primary tasks, and key user journeys mapped to business goals.

Global and local navigation structures, including menus, breadcrumbs, and cross-links.

Sitemap with prioritised page hierarchies and clear relationships between sections.

Taxonomy framework: categories, tags, attributes, and filters for search and browsing.

Content models for key templates (e.g. service pages, product pages, real estate listings, case studies, help centre articles).

IA guidelines for UX/UI designers and developers, including naming conventions and structural rules.

Optional Add-Ons

Tree-testing and card-sorting with representative users in the UAE market.

SEO-focused IA refinement for high-value, competitive keywords and content clusters.

Migration planning from legacy CMS or monolithic platforms to headless or cloud-native architectures.

Content governance guidelines covering ownership, workflows, and publication rules.

Ongoing IA review and optimisation as new services, languages, or markets are added.

Every engagement is scoped and priced transparently. You know exactly which artefacts you will receive, how they will be validated, and how they will support the next phases of UX, design, and development.

Who Benefits Most from Stralya’s Information Architecture Service?

Corporate and Enterprise Websites

For organisations with multiple business units, services, and markets, we design a structure that keeps everything coherent – from investor relations and careers to products, services, and knowledge centres.

High-Growth Startups and Scale-Ups

If your product is evolving quickly, you need an IA that can grow with new features, plans, and geographies without forcing a full redesign every six months.

Real Estate and Construction Platforms

For property portals and construction companies, we structure listings, projects, amenities, and content so that users can filter, compare, and enquire with minimal friction.

Government and Semi-Government Portals

We help public entities organise services, forms, and information so citizens and businesses can complete tasks quickly and confidently, in line with Dubai’s digital excellence standards.

Multi-Language, Multi-Region Websites

For organisations operating across the GCC and beyond, we design IA that supports multiple languages and regional variations without duplicating effort or losing control.

How We Work

A Structured, Fixed-Price Approach to Information Architecture

Our Information Architecture work is delivered as a scoped, fixed-price engagement. We take full responsibility for the deliverables, the process, and the quality. Each engagement is adapted to your context – whether you are launching a new product, redesigning a legacy platform, or rescuing a project already in trouble.

We start by understanding your business model, success metrics, target audiences, and existing digital assets. Through stakeholder interviews and content audits, we identify what is working, what is missing, and where users currently get lost.

We define your key user profiles (CTOs, end customers, investors, tenants, citizens, etc.) and map their priority journeys: what they need to do, in which order, and with which information. In parallel, we classify your content and functionalities into logical groups and hierarchies.

We design your main navigation, secondary navigation, and cross-linking patterns. We define taxonomies (categories, tags, filters) and the core page types or templates your system needs, ensuring consistency across the entire experience.

We translate the architecture into sitemaps, content models, and low-fidelity clickable flows. These are validated with your stakeholders and, where relevant, quickly tested with representative users to confirm findability and clarity.

We package all IA artefacts – sitemaps, content models, taxonomies, navigation rules, and journey diagrams – into clear documentation for your UX/UI teams and developers. If Stralya is also handling development, we integrate the IA directly into the technical design.

Find Commonly Asked Questions

Information Architecture (IA) is the way your content, features, and user flows are structured so people can find what they need quickly and intuitively. It includes navigation, page hierarchies, taxonomies (categories, tags, filters), and the underlying content model used by your CMS or back-end. For complex or high-stakes projects in Dubai, IA is the blueprint that keeps your digital product organised as it grows.

Ideally, Information Architecture is defined after initial strategy and before detailed UX/UI design and development. For new projects, we recommend starting IA as soon as your business objectives and core features are clear. For existing platforms, we can audit and redesign the IA at any stage, especially if you are planning a redesign, migration, or performance improvement initiative.

Yes. Stralya is specialised in project rescue. We frequently step in when navigation is confusing, content is duplicated, and teams struggle to maintain the site. We perform an IA audit, map the current state, and propose a practical, step-by-step re-architecture that can often be implemented without disrupting live operations.

A solid IA improves crawlability, internal linking, and content discoverability, which directly supports SEO. Clear hierarchies and clean URLs help search engines understand your site, while well-structured content models make it easier to serve fast, optimised pages. For Dubai businesses competing on high-value keywords, IA is a foundational layer of sustainable SEO performance.

Typical deliverables include: a sitemap and navigation schema, user journeys and task flows, content inventory and audit report (for existing sites), taxonomy definitions (categories, tags, filters), content models for key page types, and IA guidelines for designers and developers. For cloud-native projects, we also align the IA with your chosen CMS, API, or microservices architecture.

Case Studies