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KPI & Metric Modeling for Strategic Web Projects in Dubai

Stralya designs KPI and metric models that connect your cloud-native web platforms to the business outcomes that matter: revenue, reliability, adoption and ROI. No vanity dashboards—only actionable metrics you can manage, fund and scale on.
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Scope of Work

What Is Included in Our KPI & Metric Modeling Service

Our KPI & Metric Modeling service is delivered as a structured, fixed-price engagement. It is designed to be comprehensive enough for high-stakes platforms, yet focused enough to deliver clear value within weeks—not months.

Core Deliverables

Demand forecasting and capacity planning (daily/weekly/monthly)
Churn prediction with retention actions and prioritisation
Lead scoring and conversion propensity for sales teams
Dynamic pricing recommendations under margin and inventory constraints
Fraud/anomaly detection with explainable alerts
Route, schedule, and workforce optimisation
SLA risk prediction for deliveries, support, or field operations

Optional Add-Ons

Data instrumentation plan to capture the right events and labels
Real-time inference architecture (streaming/event-driven)
Executive-ready KPI dashboards and model performance reporting
A/B testing framework to measure uplift in production
Security hardening, access control, and audit trails
Every engagement is scoped to your specific context—startup, scale-up, enterprise or public sector—and to the criticality of the digital asset involved. We avoid generic templates and refuse poorly scoped projects. Instead, we work with you to define a realistic, high-impact scope that delivers a KPI model your teams can trust and operate from day one.

Key Benefits for Dubai-Based Organisations

Clarity on What Success Really Means
Move beyond vague goals and scattered reports. Your KPI model provides a single, shared definition of success across leadership, product, technology and operations—reducing ambiguity and misalignment in a multi-stakeholder environment.
Better Investment and Prioritisation Decisions
With clear, decision-grade KPIs, you can justify budgets, prioritise features and evaluate vendors with confidence. This is crucial in Dubai’s competitive market, where digital initiatives must show measurable impact to secure ongoing support.
Higher Accountability Across Teams and Vendors
Well-defined KPIs make responsibilities explicit. Internal teams and external partners can be measured against agreed targets, reducing the risk of underperformance, delays and finger-pointing when projects become complex.
Future-Proof Data and Reporting Architecture
Your KPI model is designed with long-term data quality and governance in mind. As your platforms grow, you can onboard new tools or integrate new data sources without losing metric integrity or historical comparability.
Faster Time-to-Insight for New and Existing Platforms
Instead of spending months debating metrics or reworking dashboards, your teams start from a solid, documented model. This accelerates time-to-insight for new launches and unlocks optimisation opportunities for existing products.

How We Work

A Structured, Fixed-Price Approach to KPI & Metric Modeling

Stralya operates with a project-first, fixed-price mindset. For KPI & Metric Modeling, we scope precisely, commit to clear deliverables and own the outcome. Our process is designed for Dubai-based organisations that require both strategic depth and operational rigour, whether you are launching a new platform, scaling a product, or rescuing a struggling project.

We begin with focused workshops involving product, technology and business stakeholders. Together we clarify your strategic objectives, value drivers, risk areas and existing reporting practices. We map your customer journeys, key use cases and revenue or impact levers, ensuring the KPI model reflects how your organisation truly works—not just how your tools are configured today.
Based on the discovery, we design a structured metric hierarchy: business KPIs, product KPIs, leading indicators, operational metrics and health metrics. For each metric we define a precise formula, data sources, frequency, thresholds and ownership. We explicitly remove or reframe vanity metrics and propose benchmark ranges where relevant to your industry and maturity level.
We translate the KPI design into a technical blueprint: events, properties, identifiers and data flows needed to support the model. This includes analytics tracking plans, integration points with your cloud-native architecture, and recommendations for data storage, access control and governance. Your engineering and data teams receive clear, implementation-ready documentation.
Once the model is implemented or prepared for implementation, we validate key queries, sanity-check results and ensure the metrics behave as expected. We then define dashboard structures and reporting cadences tailored to your executive, product and operational audiences. Finally, we establish governance rules: who owns which metrics, how they are maintained, and how changes are controlled over time.
For clients who require long-term assistance, Stralya can remain involved through a maintenance SLA or selective staff augmentation. We help you refine KPIs as the product evolves, support new features, and integrate additional data sources. For project rescue situations, we use KPI modeling to re-establish control, redefine success and bring the project back on track.

Popular Questions

Find Commonly Asked Questions

This service is tailored for organisations with strategic or high-stakes digital assets: scale-ups, established SMEs, large enterprises and governmental or semi-governmental entities. Typical stakeholders include CTOs, Heads of Engineering, Digital Transformation leaders and product owners who need a reliable KPI framework to manage performance, justify investments and ensure accountability from internal teams or external vendors.
No. While many clients engage us for both development and KPI modeling, we also work on standalone KPI projects. We frequently intervene on existing platforms—especially when a project has been delivered by another vendor but lacks a coherent metric model, making performance, ROI and reliability difficult to assess. In these situations, we can audit the current state and design a robust KPI framework on top of your existing stack.
For a single product or web platform, a standard engagement usually ranges from 2 to 6 weeks, depending on complexity, number of stakeholders and data maturity. We work in a fixed-price, project-based format with clearly defined workshops, deliverables and milestones. For larger organisations with multiple products or business units, we can structure the work into several focused phases.
We are tool-agnostic and design KPI models that can be implemented on your preferred stack. Common environments include GA4, Mixpanel, Amplitude, Segment, Looker, Power BI, Tableau and custom dashboards on top of cloud data warehouses such as BigQuery, Redshift or Snowflake. Our focus is the integrity and usability of the KPI model; we adapt to your existing or planned tooling.
Traditional analytics projects often start from the tool and end with a dashboard. Our approach starts from your business strategy and risk profile, then defines a rigorous metric architecture and the data needed to support it. We distinguish between decision-grade KPIs and supporting metrics, define clear ownership, and document everything so your teams can operate and evolve the model. The outcome is not just a dashboard, but a governance-ready KPI system you can manage your project and vendors with.
Yes. KPI & Metric Modeling is one of the most effective levers in project rescue situations. We use it to clarify what success looks like, identify where the project is failing, and re-establish a shared, measurable roadmap. Combined with our broader web development and architecture expertise, this allows us to stabilise the project, restore trust with stakeholders and guide it back to a successful delivery.

Case Studies

Real solutions Real impact.

These aren’t just polished visuals they’re real projects solving real problems. Each case study 
apply strategy, design, and development.

View Work

Building a Monolithic Headless CMS with Next.js

A monolithic headless CMS, engineered with React and Next.js App Router to ship high-performance websites and product frontends fast, with clean content operations for non-technical teams.

6

weeks from first commit to production-ready CMS core.

3x

faster time-to-market for new marketing and product pages.

View Project Details
View Work

Mandarin Platform Project Takeover and Recovery

Taking over a third-party Mandarin e-learning platform to secure, stabilise and structure critical cloud-native components for long-term growth.

6

weeks to stabilise and secure the core platform after takeover.

0

critical incidents in production after Stralya’s recovery phase.

View Project Details

Client Testimonials

Projects delivered for ambitious teams

Professional, fast, and ultra-responsive. A company with a top-notch mindset.

Omar Ouhmad

CEO, Growth Hackerz

A company with a true entrepreneurial spirit: fast, professional, and above all, responsive.

Laurent Phillipe

CEO, MandarinMaster

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