Client
Klickbee – Internal product initiative by Stralya to standardise how we ship high-performance websites and product frontends for clients in Dubai and across the GCC.
Industry
Cloud-native web development · Digital products · Content management platforms
Location
Dubai, UAE – serving regional and global digital teams
Scope of Work
Product discovery and scoping, architecture design, UX/UI for content editors, full-stack development (React + Next.js App Router), CMS core, content modelling, deployment pipeline, documentation and handover.
Tech Stack
React, Next.js (App Router), TypeScript, REST/JSON APIs, server-side rendering (SSR), incremental static regeneration (ISR), PostgreSQL, cloud-native deployment on AWS.
Engagement Model
Fixed-price, outcome-based delivery with a clear scope, milestones, and performance objectives.
Klickbee CMS was born from a recurring pattern we saw in Dubai and GCC projects: ambitious digital teams wanted the speed of a modern headless stack without the operational complexity that often comes with it. Marketing, product, and content teams needed to launch and iterate quickly, but existing off-the-shelf CMS options were either too rigid, too slow, or too complex to operate without constant developer support.
Stralya decided to build Klickbee CMS from scratch as a monolithic headless CMS based on React and Next.js App Router. “Monolithic” in this context means a single, cohesive codebase for the CMS admin, content APIs, and public frontends—while still exposing clean, headless APIs to power multiple channels. This approach gives us the performance, reliability, and control of a tightly integrated system, with the flexibility of a modern headless architecture.
The objective was simple but demanding: enable teams to ship new sites, landing pages, and product frontends in days, not months, while maintaining enterprise-level standards for performance, security, and editorial governance. For a market like Dubai, where time-to-market and brand image are critical, Klickbee CMS became a strategic asset for our clients and for Stralya itself.
Across multiple web projects in Dubai and the wider GCC, we repeatedly faced the same structural challenges:
1. Fragmented stacks slowing delivery
Many projects relied on a patchwork of CMS, custom APIs, and frontends managed by different vendors. This created brittle integrations, unclear ownership, and recurring delays every time a new feature or page type was needed.
2. Overly complex content operations
Non-technical users were often forced into developer-oriented tools or generic CMS interfaces that did not reflect their content model. Simple updates required tickets, leading to bottlenecks and frustration for marketing and product teams.
3. Performance and reliability gaps
In a region where users expect instant load times and flawless mobile experiences, some existing solutions struggled to meet performance baselines, especially under traffic spikes or during campaigns.
4. Lack of clear governance and structure
Content models were frequently improvised as projects evolved. This resulted in inconsistent data, duplicated content, and a high risk of accidental changes impacting live pages.
5. Vendor dependency and low accountability
Teams in Dubai often reported that previous vendors delivered code, but not a product they could truly own. Scope creep, unclear responsibilities, and missing documentation made it hard to maintain or extend the platforms safely.
Stralya set out to address these issues head-on by designing Klickbee CMS as a structured, opinionated, and high-performance foundation that we could confidently deploy on critical projects.
To answer these challenges, Stralya designed Klickbee CMS around a few non-negotiable principles: speed, structure, and simplicity for non-technical users—without compromising technical excellence.
1. Monolithic headless architecture with Next.js App Router
We implemented Klickbee as a monolithic headless CMS built entirely on React and Next.js App Router. The admin interface, content APIs, and public frontends live in a single, cohesive codebase, which:
At the same time, the platform exposes clean JSON APIs so that other services or channels can consume content headlessly when needed.
2. Clean, role-based content experience for non-technical users
We designed the CMS UI specifically for non-technical editors:
This allowed marketing and product teams to take ownership of day-to-day content operations without risking the underlying structure.
3. Performance by design: SSR, ISR, and caching
Using Next.js App Router, we combined server-side rendering, incremental static regeneration, and smart caching strategies to achieve:
This is particularly important for Dubai-based brands where digital presence is tightly linked to reputation and conversion.
4. Opinionated content modelling and governance
Rather than leaving content modelling as an afterthought, we defined a structured, reusable schema that:
5. Fixed-price delivery with clear milestones
In line with Stralya’s project-first philosophy, Klickbee CMS was delivered under a fixed-price, milestone-based engagement. We defined:
The result is a CMS that we can now deploy and adapt quickly for new projects, giving our Dubai and GCC clients a proven, reliable foundation instead of starting from zero each time.
“With Klickbee CMS, our time-to-market went from weeks to just a few days. The Next.js approach is modern, stable, and gives our teams full autonomy over content. It is the essential tool for any serious digital initiative.”
Technology Director
Internal Stakeholder
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