Get Started
  • Services
  • Product Strategy & Experience Design (UI/UX)

Product Strategy & Experience Design (UI/UX) for US Businesses

When the brief is complex and the stakes are high, you need more than “nice screens”. Stralya helps US-based teams align stakeholders, validate assumptions, and design UI/UX that is fast, accessible and ready for modern web delivery—so your website or product actually ships and converts.
Explore Our Services
33
34
35
36
37

Strategy-first UI/UX

From ambiguity to a product experience users trust

The US digital market is crowded—and users expect world-class product and website experiences. Our Product Strategy & Experience Design (UI/UX) service structures your vision into a decision-ready product plan and a design system your engineers can build with confidence.

We combine product thinking, UX research and modern UI design to reduce delivery risk, improve conversion, and create experiences that feel premium across web, mobile, and ecommerce. Whether you’re a startup launching an MVP, an enterprise modernizing a platform, or a team rescuing a delayed project, we bring clarity, ownership and measurable outcomes.

What make us different:

Product strategy that aligns leadership, tech and business—before UX and UI design even begin
UX research and validation to reduce rework, increase conversion, and accelerate delivery
UI design with a scalable design system (components, tokens, states) your developers can ship fast
Conversion-focused flows for lead generation, onboarding, checkout and key website journeys
Developer-ready handoff: specifications, responsive behavior and edge cases for smooth builds
Designed for performance, accessibility and modern international web standards

Core value

A clear roadmap + a buildable design system—so delivery stays on track

Product Discovery for High‑Stakes Web & Shopify Projects

De‑risk your next web or Shopify build with a rigorous discovery phase: clear scope, realistic roadmap, and a cloud‑native architecture you can trust.

Learn More

Interface Design (UI) for High-Stakes Web and Shopify Projects

Premium, conversion-focused UI and Shopify website design for complex, cloud-native web applications.

Learn More

Experience Design (UX) for High-Stakes Web Platforms

Outcome-driven UX for cloud-native web platforms, designed to perform reliably at scale for US-based and global organizations.

Learn More

How we work

A structured process built for accountability

Stralya operates with a “project-first” mindset: we don’t sell hours—we take responsibility for outcomes. Our UI/UX process is designed to be transparent, fast and engineering-friendly, with clear milestones and decision points. Ideal for fixed-price delivery, complex stakeholder environments, and teams who need reliability in competitive US and global markets.

Stakeholder interviews, business goals, success metrics, constraints, competitor scan, and a shared definition of “done”. We turn scattered inputs into a single source of truth for your product and website experience.
Personas (or proto-personas), jobs-to-be-done, journey maps, and pain points. When timelines are tight, we run lean validation to confirm the highest-risk assumptions before investing in full UI/UX design.
Sitemaps, navigation models, user flows, and content structure. We design for clarity and speed—especially for high-stakes journeys like onboarding, lead capture and ecommerce funnels.
Low-to-mid fidelity screens to validate UX logic early. We define states, empty screens, errors, permissions, and edge cases to prevent surprises in development and reduce rework.
High-fidelity UI, component library, typography, color, spacing, tokens, and responsive rules. The result: consistent UX at scale and faster engineering execution across web apps and websites.
Clickable prototypes, usability testing (as needed), and iteration based on evidence. We focus on conversion, comprehension, and trust for product and website visitors.
Specs, redlines, assets, behavior notes, and collaboration with your engineers. We stay involved to ensure what gets built matches what was designed—and performs as expected.

Case Studies

Real solutions Real impact.

These aren’t just polished visuals they’re real projects solving real problems. Each case study 
apply strategy, design, and development.

View Work

Building a Monolithic Headless CMS and Frontend with Next.js

A monolithic headless CMS, engineered with React and Next.js App Router to power high-performance websites, Shopify web development services, and product frontends fast, with clean content operations for non-technical teams.

6

weeks from first commit to a production-ready CMS core.

3x

faster time-to-market for new marketing and product pages.

View Project Details
View Work

Mandarin Learning Platform Project Takeover and Recovery

Taking over a third-party Mandarin e-learning platform to secure, stabilize and restructure critical cloud-native components for long-term growth.

6

weeks to stabilize and secure the core platform after takeover.

0

critical incidents in production after Stralya’s recovery phase.

View Project Details

Client Testimonials

What Our Clients Say

Professional, fast, and ultra-responsive. A company with a top-notch mindset.

Omar Ouhmad

CEO, Growth Hackerz

A company with a true entrepreneurial spirit: fast, professional, and above all, responsive.

Laurent Phillipe

CEO, MandarinMaster

Popular Questions

Find Commonly Asked Questions

Yes. We cover product discovery, prioritization, roadmap definition, UX research, information architecture, wireframes, UI design and design systems. The goal is to connect business outcomes to buildable design decisions for your product, website or ecommerce experience.
Absolutely. We can audit your current experience, identify quick wins, and design an incremental redesign plan. This is common for SMEs and enterprises in the US who need measurable improvements without a full platform replacement.
Yes. We design corporate website experiences, product pages and conversion-focused landing pages with clear messaging, strong visual hierarchy, and measurable CTAs—aligned with premium brand expectations in the US market.
Yes. We design industry-tailored experiences (including ecommerce) with advanced search and filtering, lead capture, checkout flows, and mobile-first UX—aligned with what users expect from the best website design standards and high-performing online stores.
Typical deliverables include: product brief, user flows, IA/sitemap, wireframes, UI screens, design system/components, interactive prototype, and developer-ready handoff documentation (plus assets). All are optimized for smooth implementation by your web or product team.
Timelines depend on scope. A focused landing page or small business website design can take 1–3 weeks. A full product UX/UI for a web app typically takes 4–10+ weeks. We confirm a realistic plan and milestones during discovery.
Yes. We frequently collaborate with internal teams, agencies or staff augmentation setups. We provide clear specs and stay available during build to protect quality and reduce rework—whether you use your own developers, a Shopify web developer, or another vendor.
Yes. Stralya’s default approach is fixed-price, scoped delivery with clear milestones. If the scope is not ready, we start with a short discovery phase to make it scopeable and safe for both product and website UI/UX work.

Let’s Build Something Great

Tell us about your project, your goals, and your vision. We’ll take care of the tech, performance, and delivery.

Start Your Project