Services
User Research & Personas for High-Stakes Web Projects

User Research & Personas for High-Stakes Web Projects in Dubai

Before we write a single line of code, we make sure we truly understand your users. Stralya’s User Research & Personas service transforms assumptions into validated insights, so your cloud-native web project launches with clarity, confidence, and a measurable path to ROI.

Deliverables

What You Receive with Stralya’s User Research & Personas Service

Our deliverables are designed for decision-makers and teams who need clarity, not clutter. Each document is concise, visual, and directly linked to your project backlog and roadmap.

Core Deliverables

Executive summary outlining key insights, risks, and recommended focus areas for your web project.

Evidence-based user personas (typically 3–7) including goals, behaviours, constraints, and technology profile.

End-to-end user journey maps highlighting friction points, opportunities, and critical success moments.

Prioritised list of user needs mapped to potential features and UX flows, aligned with your business objectives.

Recommendations for information architecture, navigation, and content priorities based on user mental models.

Clear implications for scope, timelines, and fixed-price estimation to support a realistic delivery plan.

Optional Add-ons

Usability testing of existing prototypes or live platforms with Dubai-based users.

Analytics and behavioural data review (e.g. funnels, heatmaps) to complement qualitative research.

Stakeholder alignment workshops to translate insights into a prioritised product roadmap.

Continuous discovery programme for products that evolve rapidly or serve multiple markets in the GCC.

Every engagement is tailored to your context: startup or enterprise, B2B or B2C, public or private sector. What does not change is our commitment to rigour, clarity, and direct impact on your project’s success.

Where User Research & Personas Create the Most Impact

New cloud-native platforms and portals

When you are building a new product from scratch – from real estate platforms to citizen portals – personas ensure that your first release is already aligned with real user expectations, not just internal assumptions.

High-growth startups and scale-ups in Dubai

Fast-growing companies often move faster than their understanding of users. Research and personas help you refocus on the segments that truly drive growth and retention, guiding product and marketing decisions.

Digital transformation and internal tools

For enterprises and government entities, internal users (operations, field teams, back-office) are critical. Understanding their workflows and constraints is key to successful adoption of new systems.

Rescuing delayed or underperforming projects

If your current vendor has delivered features but not adoption, user research reveals the real reasons: confusing flows, missing capabilities, or misaligned value. We use this to design a realistic rescue plan.

Premium, experience-driven web products

When you aim for best-in-class UX – whether for corporate websites, booking systems, or financial dashboards – precise personas help you compete not only locally but against the best digital experiences in the world.

Methodology

How We Run User Research & Personas at Stralya

Our approach is rigorous but pragmatic. We know your time is limited and your project is critical. We design each research engagement to fit your timelines while still reaching the depth needed to make confident decisions. Every activity is tied to a specific project outcome: clearer scope, better UX, stronger adoption, or reduced delivery risk.

We start with your leadership and core team (CTO, Product Owner, Operations, Marketing). Together we map existing knowledge, assumptions, and known risks: who you believe your users are, what problems you think you are solving, and where previous projects have failed. This gives us a clear hypothesis to validate or challenge.

We help you identify and recruit representative users: customers, internal users, partners, or field teams. We account for language (Arabic / English), digital habits, and sector specifics (government, real estate, finance, logistics, etc.) to ensure that the voices we capture truly reflect your market.

Through structured interviews, remote sessions, and where relevant, on-site observation, we explore motivations, workflows, pain points, and success criteria. We focus on how users currently solve their problems, what blocks them, and what a “10/10” experience would look like in their context.

We synthesise the findings into a concise set of personas and user journeys. Each persona includes goals, behaviours, constraints, and key scenarios. We map their end-to-end journey: discovery, onboarding, daily use, support, and renewal or repeat use, highlighting friction points and opportunities for value.

We translate personas into concrete decisions: must-have vs. nice-to-have features, information architecture, interface priorities, localisation needs, and performance expectations. This becomes a direct input to Stralya’s fixed-price scope, UX/UI design, and technical architecture.

We deliver a clear, structured research report, persona deck, and journey maps that your teams can reuse – from product strategy to marketing campaigns and customer support training. We walk you through the findings, answer questions, and align on next steps for design and development.

Find Commonly Asked Questions

Because in high-stakes projects, guessing is more expensive than learning. User research dramatically reduces the risk of building the wrong features, mis-prioritising your roadmap, or designing flows that users do not understand. For fixed-price projects, it also protects your budget by clarifying scope early and avoiding costly rework later.

For most projects in Dubai, a focused engagement takes between 2 and 6 weeks, depending on the complexity of your audience and the number of user segments. We adapt the depth of research to your timelines while maintaining enough rigour to support confident decisions.

Yes. If you already have internal research, analytics, or draft personas, we will assess them first. Where possible, we build on what you have, validate key assumptions, and fill gaps instead of starting from zero. Our goal is to make your existing knowledge usable and actionable for the project ahead.

Both. For new builds, we use research to design the right product from day one. For project rescue, we use it to understand why adoption is low or why workflows are failing, then realign the product with real user needs. In both cases, the outcome is the same: a clearer path to a successful, stable release.

Yes. Stralya works with startups, enterprises, and governmental or semi-governmental entities. We are familiar with B2B procurement processes, internal operational tools, citizen-facing portals, and high-traffic consumer platforms. We adapt our research methods to each type of user and stakeholder environment.

Case Studies