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Product Strategy & Experience Design (UI/UX) in Dubai

When the brief is complex and the stakes are high, you need more than “nice screens”. Stralya helps Dubai teams align stakeholders, validate assumptions, and design UI/UX that is fast, accessible and ready for cloud-native delivery—so your product crosses the finish line.
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Strategy-first UI/UX

From ambiguity to a product experience users trust

Dubai’s digital market moves fast—and users expect world-class experiences. Our Product Strategy & Experience Design (UI/UX) service structures your vision into a decision-ready product plan and a design system your engineers can build with confidence.

 

We combine product thinking, UX research and modern UI design to reduce delivery risk, improve conversion, and create experiences that feel premium across web and mobile. Whether you’re a startup launching an MVP, an enterprise modernising a platform, or a team rescuing a delayed project, we bring clarity, ownership and measurable outcomes.

What make us different:

Product strategy that aligns leadership, tech and business—before design begins
UX research and validation to reduce rework and accelerate delivery
UI design with a scalable design system (components, tokens, states)
Conversion-focused flows for lead generation, onboarding and checkout
Developer-ready handoff: specifications, responsive behaviour and edge cases
Designed for performance, accessibility and international standards

Core value

A clear roadmap + a buildable design system—so delivery stays on track

Interface Design (UI) for High-Stakes Web Projects

Premium, conversion-focused UI design for complex, cloud-native web applications in Dubai.

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Experience Design (UX) for High-Stakes Web Platforms

Outcome-driven UX for cloud-native web platforms, designed to perform reliably at scale in Dubai and across the GCC.

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Product Discovery for High‑Stakes Web Projects

De-risk your next web project with a rigorous discovery phase: clear scope, realistic roadmap, and a cloud-native architecture you can trust.

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How we work

A structured process built for accountability

Stralya operates with a “project-first” mindset: we don’t sell hours—we take responsibility for outcomes. Our UI/UX process is designed to be transparent, fast and engineering-friendly, with clear milestones and decision points. Ideal for fixed-price delivery, complex stakeholder environments, and teams who need reliability in Dubai’s competitive market.

Stakeholder interviews, business goals, success metrics, constraints, competitor scan, and a shared definition of “done”. We turn scattered inputs into a single source of truth.
Personas (or proto-personas), jobs-to-be-done, journey maps, and pain points. When timelines are tight, we run lean validation to confirm the highest-risk assumptions.
Sitemaps, navigation models, user flows, and content structure. We design for clarity and speed—especially for high-stakes journeys like onboarding and lead capture.
Low-to-mid fidelity screens to validate UX logic early. We define states, empty screens, errors, permissions, and edge cases to prevent surprises in development.
High-fidelity UI, component library, typography, colour, spacing, tokens, and responsive rules. The result: consistent UX at scale and faster engineering execution.
Clickable prototypes, usability testing (as needed), and iteration based on evidence. We focus on conversion, comprehension, and trust.
Specs, redlines, assets, behaviour notes, and collaboration with your engineers. We stay involved to ensure what gets built matches what was designed.

Case Studies

Real solutions Real impact.

These aren’t just polished visuals they’re real projects solving real problems. Each case study 
apply strategy, design, and development.

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Building a Monolithic Headless CMS with Next.js

A monolithic headless CMS, engineered with React and Next.js App Router to ship high-performance websites and product frontends fast, with clean content operations for non-technical teams.

6

weeks from first commit to production-ready CMS core.

3x

faster time-to-market for new marketing and product pages.

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View Work

Mandarin Platform Project Takeover and Recovery

Taking over a third-party Mandarin e-learning platform to secure, stabilise and structure critical cloud-native components for long-term growth.

6

weeks to stabilise and secure the core platform after takeover.

0

critical incidents in production after Stralya’s recovery phase.

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Client Testimonials

Projects delivered for ambitious teams

Professional, fast, and ultra-responsive. A company with a top-notch mindset.

Omar Ouhmad

CEO, Growth Hackerz

A company with a true entrepreneurial spirit: fast, professional, and above all, responsive.

Laurent Phillipe

CEO, MandarinMaster

Popular Questions

Find Commonly Asked Questions

Yes. We cover product discovery, prioritisation, roadmap definition, UX research, information architecture, wireframes, UI design and design systems. The goal is to connect business outcomes to buildable design decisions.
Absolutely. We can audit your current experience, identify quick wins, and design an incremental redesign plan. This is common for SMEs and enterprises in Dubai who need improvements without a full platform replacement.
Yes. We design corporate website experiences, product pages and conversion-focused landing pages with clear messaging, strong visual hierarchy, and measurable CTAs—aligned with premium brand expectations in the UAE.
Yes. We design industry-tailored experiences (including real estate) with advanced search and filtering, lead capture, map-based browsing, and mobile-first UX—aligned with what users expect from the best website design standards.
Typical deliverables include: product brief, user flows, IA/sitemap, wireframes, UI screens, design system/components, interactive prototype, and developer-ready handoff documentation (plus assets).
Timelines depend on scope. A focused landing page or small business website design can take 1–3 weeks. A full product UX/UI for a web app typically takes 4–10+ weeks. We confirm a realistic plan during discovery.
Yes. We frequently collaborate with internal teams, agencies or staff augmentation setups. We provide clear specs and stay available during build to protect quality and reduce rework.
Yes. Stralya’s default approach is fixed-price, scoped delivery with clear milestones. If the scope is not ready, we start with a short discovery phase to make it scopeable and safe.

Let’s Build Something Great

Tell us about your project, your goals, and your vision. We’ll take care of the tech, performance, and delivery.

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